NPD and IRI to merge and build the world’s leading provider of technology, analytics and data

CHICAGO and PORT, Washington, New York, April 7, 2022 – Information Resources, Inc. (“IRI”), a fast-growing world leader in innovative solutions and services for consumer, retail and media companies, and The NPD Group (“NPD”), a global provider of market information and consulting services in more than 20 industries, today announced the signing of a final agreement under which IRI and NPD will merge. This combination will create the world’s leading provider of technology, analytics and data, offering customers an insight into the overall trends of retail shopping and consumption based on advanced, predictive analytics on industry-leading IRI Liquid Data® technology platform. The deal, which is subject to normal closing conditions, is expected to be completed in the second half of 2022. The terms of the agreement are not disclosed.

Combining additional leading data assets across a wide range of industries on the most innovative, sophisticated data visualization platform, the combined business will enable brands and retailers to collaborate, better serve their customers, respond to trends and use more powerful ideas to drive growth. NPD provides market information and advisory services for public goods, including softlines, technology and retail, as well as service and nutrition. This will be combined with unprecedented market measurement, supply chain and media optimization solutions, technology platform, retail relationships and data assets for the CPG industry, which includes food, convenience and over-the-counter healthcare categories.

Kirk Perry, President and CEO of IRI, said: “This combination is a win-win for IRI, NPD, our customers and our teams when we bring together two industry leaders to offer a complete store look. We look forward to joining forces with the NPD team, which brings experience in those parts of the store that IRI does not cover today. As the global retail industry continues to grow, IRI and NPD will have innovative technology, analytics, data resources, talent and geographic reach to best support the growth of the world’s leading brands and retailers. Our combined organization will be well positioned for further innovation and success, backed by the expertise and resources of our new majority investor, Hellman & Friedman (“H&F”), as well as our long-term partners in Vestar Capital and New Mountain Capital. “

NPD CEO Karin Schonbart added: “We are excited to unite our companies to provide customers with the tools and information they need to succeed amid changing consumer behavior. Both NPD and IRI share similar, customer-oriented, innovative and collaborative cultures, making this combination natural. ”

H&F, the world’s leading private investment company, will acquire a majority stake in IRI and merge IRI with the portfolio company H&F NPD. H&F will lead a ownership group consisting of existing long-term investors IRI Vestar Capital Partners (“Vestar”) and New Mountain Capital (“NMC”), which will retain significant investments in the combined company. After closing the deal, H&F, Vestar and NMC will represent on the board of directors of the combined company. Kirk Perry will become the CEO of the combined company and will serve on the board of directors. NPD Executive Chairman Todd Johnson will become chairman of the combined company, and Karin Schonbart will also serve on the board. Jeff Ansel, the current chairman of the IRI board, will also remain on the board of the combined company. Johnson and Schonbart continue to manage the NPD until the closure and will remain investors in the combined company.

Evercore, Goldman Sachs & Co. LLC and Guggenheim Securities LLC act as IRI’s financial advisors, and Kirkland & Ellis LLP acts as legal counsel. Jefferies Group LLC acts as the exclusive financial advisor to NPD and H&F, and Simpson Thacher & Bartlett LLP acts as legal counsel. Cramer Levin serves as legal counsel to Johnson and Schonbart.

About IRI

IRI brings together technology, analytics and data to review how people and companies make decisions, take action and optimize performance. With the largest repository of purchasing data, media, social, causal and loyal data, all integrated into an on-demand cloud technology platform, IRI helps its more than 5,000 customers worldwide capture market share, connect with consumers, collaborate with key components and provide market-leading growth. For more information, visit

About The NPD Group

NPD offers data, industry expertise and proprietary analytics to help clients grow their business in a changing world. More than 2,000 companies worldwide are relying on NPD to help them measure, forecast and improve performance across all channels, including regular, e-commerce and B2B. NPD has services in 19 countries around the world, and activities cover America, Europe and APAC. Areas of practice include clothing, technology, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, maintenance, footwear, home, juvenile goods, media entertainment, mobile devices, office supplies, various , sports, toys and video games. For more information, visit

About Hellman & Friedman

Hellman & Friedman is an outstanding global private equity firm with a distinctive investment approach focused on large-scale capital investment in high-quality business growth. H&F is committed to working with world-class management teams, where its deep industry experience, long-term orientation and partnership approach allow companies to thrive. H&F focuses on outstanding businesses in selected sectors, including software and technology, financial services, healthcare, consumer and retail, and other business services.

Since its founding in 1984, H&F has invested in more than 100 companies. The firm is currently investing its tenth fund with $ 24.4 billion in personal capital and has more than $ 90 billion in assets under management as of December 31, 2021. Learn more about H&F’s defining investment philosophy and approach to sustainable results at

About Vestar Capital Partners

Vestar Capital Partners is a leading U.S. private mid-market investment company specializing in buyout managers and capital growth investments. Vestar invests and collaborates with existing management teams and private owners to create long-term enterprise value, with a focus on consumer, business and technology services and healthcare. Since its founding in 1988, Vestar funds have invested $ 11 billion in 88 companies – as well as more than 200 additional acquisitions – totaling approximately $ 52 billion. For more information on Vestar, please visit

About New Mountain Capital

New Mountain Capital is a New York-based investment firm that focuses on building and growing business, rather than on debt, as it seeks long-term capital growth. The firm currently manages private, public and credit funds, with assets under management of more than $ 35 billion. New Mountain seeks, in his view, leaders of high quality growth in carefully selected industries and then works intensively with management to increase the value of these companies. For more information on New Mountain Capital, please visit

Media contacts:

Shelley Hughes
+1 312-731-1782

NPD Group
Leslie Singer
+1 516-316-1583

Hellman and Friedman
Winnie Lerner
Finsbury Glover Goering
+1 917-375-5652

Vestar Capital Partners
Jennifer Kherson / Caroline Loose
jhurson @ / cluz @
+1 845-507-0571

The new mountain capital
Dana Gorman / Matthew Butler
Abernathy McGregor /
+1 212-371-5999

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