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The production company Archewell Audio, created by Megan Markle and Prince Harry, has applied for a trademark of the word “archetypes”, according to Fox News Digital.
According to the U.S. Patent and Trademark Office, the application was filed two days after the Duchess of Sussex announced her upcoming Spotify podcast called “Archetypes” last month.
If the trademark application is approved, the word will be protected in entertainment services such as podcasts, on-demand multimedia streaming, live stage performances and webcasts, among others.
The move provoked an unpleasant reaction from British tabloids, who insisted that the term originated in ancient Greece and first entered English in the 1540s. However, trademarks associated with a brand are common practice. Apple and Google are among the brands that have put their name on trademarks.
MEGAN MARKLE SPOTIFICATION PODCAST “ARCHETYPES” TO PROVIDE “ETHES WHO ARE TRYING TO RESTRAIN WOMEN”
On March 24, Spotify announced that the former American actress was leading a new podcast that “explores labels that try to restrain women.” The 40-year-old girl will talk to historians and experts to “reveal the origins of these stereotypes and talk uncensoredly to women who know all too well how these characters shape narratives”.
The title of the show refers to the theme of the series, as well as to the non-profit organization Archewell, founded by the royal couple. This name pays tribute to their firstborn Archie.
The former “Costume” star, who has been an active advocate for women’s rights in history, showed in an audio teaser that she hopes to deal with stereotypes that have long generalized women.
“That’s how we talk about women: the words that educate our girls, and how the media portrays women to us … but where do these stereotypes come from?” Markle asked. “And how do they continue to appear and define our lives?”
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“This is Archetypes, a podcast where we analyze, research, and undermine labels that try to deter women,” she continued. “I’m going to talk to women who know all too well how these printing presses shape our narratives. And I’ll talk to historians to understand how we got here in the first place.”
A spokesman for the couple’s production company, Archewell Audio, recently told FOX Business that, in an effort to mitigate the spread of misinformation, they are committed to collaborating with content streamers to continue talking about the transparency of Spotify’s policies and practices.
The news came after reports that the Duke and Duchess of Sussex were allegedly considering leaving the streaming platform after they had concerns about how Spotify was coping with the spread of coronavirus information.
Archewell Audio says its talks with Spotify have been encouraging and productive, so they are confident they are moving forward on their long-standing Spotify exclusive deal and are expected to launch a series of podcasts by the Duchess of Sussex, which premieres this summer.
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In December 2020, Fox News Digital confirmed that the Duke and Duchess of Sussex had signed a podcasting agreement with Spotify.
“What we like about podcasting is that it reminds us all that we need to take a moment and really listen to connect with each other without being distracted,” the Duke and Duchess of Sussex said in a joint statement received by Fox News. Digital. “With the challenges of 2020, there has never been a more important time to do that, because when we hear each other and hear each other’s stories, we remember how interconnected we all are.”
The couple added that they wanted to “draw attention to different points of view and voices”.
“The Duke and Duchess of Sussex may live in California, but the strength of their voice is based on their status as citizens of the world,” added Down Ostraf, Spotify’s director of content and advertising. “The fact that they are using the extraordinary ability of podcasts on Spotify, while seeking to raise underrepresented voices, shows their appreciation for the potential of audio storytelling.”
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“We are proud to partner with The Duke and Duchess and look forward to having listeners learn directly from them and other creators that they will rise through our global platform,” the statement said.
At the time of the announcement, the Duke and Duchess had already signed an exclusive production contract with Netflix.
Markle became Duchess of Sussex when she married a 37-year-old British prince in May 2018 at Windsor Castle. In 2019, the couple’s son Archie Harrison Mountbatten-Windsor was born.
The departure from the royal duties of the Duke and Duchess of Sussex began in 2020 due to what they called the British media invasion and racist attitude towards the Duchess. The family now resides in the coastal city of Montesita, California.
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After stepping down from royal duties, the couple gave an explosive TV interview with Oprah Winfrey in March 2021, in which the couple described painful comments about what kind of dark skin Archie might be before his birth. The Duchess spoke of the strong isolation she felt in the royal family, which led her to the idea of suicide.
Buckingham Palace said the couple’s accusations of racism “affect” and will be considered privately.
On June 4 of the same year, the couple had their second child, daughter Lillibet “Lily” Diana Mountbatten-Windsor.
The name pays tribute to both Harry’s grandmother, Queen Elizabeth II, whose family nickname is Lillibet, and his late mother, Princess Diana.
The Associated Press contributed to this report.