Does Google use different algorithms for each niche?

John Mueller of Google answered an interesting question about whether Google treats sites in different niches differently. John Mueller said it’s true that Google’s algorithm handles different content differently, but it’s not that Google treats niches differently.

Niche-specific ranking factors

There is an idea that ranking factors vary depending on which sites rank higher.

For example, studies published by some SEO tools sites measured the different qualities of top-ranked sites in different niches to determine whether ranking factors had different effects on many of the niches they considered.

John Mueller discusses Google’s algorithms and indexing

Research has found differences between content types, different types of link quality, and other factors among top-ranked sites.

The study found clear patterns that in some niches, top-ranked sites have longer content or publish more videos.

It was concluded that in these specific niches, Google ranks sites with more content or video.

However, these similarities and patterns do not reflect that the number of words and videos are the reason why Google ranks these sites in relevant niches.

These templates are random or exist because user needs require longer content or video content.

Such research is useful for understanding the content and marketing trends followed by different niches.

But trends do not reflect “ranking factors».

Does Google have different algorithms for different niches?

The person who asked the question wanted to confirm whether Google applies different ranking algorithms specific to each niche.

The man asked:

“Is it true that Google has different algorithms for indexing and ranking different niches?

We have two identical websites and we created them with the same process.

The only difference is that the two sites are different niches, and now one is working and the other has lost all ratings. “

It’s not about the niche: it’s about the type of content

John answered the question and noted that the site niche, as he understood it, did not affect which ranking algorithm was applied.

But he confirmed that the content is treated differently.

John Mueller replied:

“Therefore, I don’t think we have anything specific regarding different niches.

But obviously, different types of content are differently important to our search results.

And if you look at something like our Quality Assessment Guidelines, we’re talking about things like Your Money Your Life sites, where we kind of … work to have a little more critical algorithms involved in scanning, indexing, and ranking.

But it’s not like you’re saying that … a bike shop has completely different algorithms than … I don’t know … like a shoe store.

In fact, they are both e-commerce stores. ”

High and low quality content

Mueller then discussed the value of creating unique and valuable content.

I’ve seen some publishers focus on publishing non-plagiarized content, with unique words, in an effort to create unique content.

But, in my opinion, when Mueller talks about uniqueness, I think he uses that word in the sense of content that stands out from other pages published on the Internet because, for example, they are easier to understand, they have useful research data. has measurements that other sites forget to publish, such things.

Here is a continuation of his answer to John:

“But what you also mentioned in the question is that these are content aggregator sites and they are created using the same process.

And some work and some don’t.

It seems to me that it’s … sort of … I don’t know your sites, it’s a bit like affiliate sites with little effort where you just take content tapes and publish them.

And these are the things that our algorithms don’t usually fit into to make sure we can scan and index all that content.

Because it’s essentially the same content we’ve seen elsewhere.

So from that perspective, if you think this might apply to your site, I would recommend focusing on making fewer sites and making them much better.

So it’s not just aggregating content from other sources but in reality you are giving something unique and valuable in the sense that if we had not indexed your website properly, then people on the internet would really have missed a resource that provides them with value.

While if this is true that if we hadn’t indexed your website, then people would have just switched to one of the other affiliate aggregators, then we have no real reason to focus and invest in crawling and indexing your site.

So that’s where, again, I don’t know your website, but that’s something I’d like to consider a little more, not just “oh, Google doesn’t like bike shops, they like shoe stores”.

Will people miss the site?

It is helpful to consider the scenario presented by John if people would have missed the site if Google had not ranked it in the search results (SERP).

“… you give something unique and valuable in the sense that if we didn’t index your website properly, people on the internet would really miss out on a resource that gives them value.”

People do not miss the site because the words used are different and do not plagiarize from other sites.

People miss a site when it publishes content that is different, which makes it more useful than other sites.

This way of reviewing content can be useful for updating old content that no longer works, or for planning content strategies for a website.

Citation

Does Google have different algorithms for different niches?

Watch for 23:49 minutes

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