Apple seems to be testing a new feature that will allow developers to automatically charge users when the subscription price rises. TechCrunch.


Right now, Apple is asking customers to explicitly agree to increase subscription prices when the subscription price rises. If the customer does not click on the provided button “Agree to the new price”, his subscription is automatically canceled. But when a new feature Apple tests appears, customers may simply be notified of upcoming changes rather than being able to cancel. In essence, Apple is testing a opt-out system, not a opt-out system to change subscription prices.

When Disney + recently raised prices to $ 7.99 a month, some developers noticed that the Disney + program was sending out a notice that was more of a warning about a price increase than a clear choice. Disney + subscribers received a notification with a large “OK” button notifying them of the changes, but there was no built-in opt-out button, and the app instead provided a link to change the subscription.

Other developers have noticed similar behavior for various subscriptions, and an Apple spokesman confirmed this TechCrunch that he is conducting a pilot test on the new subscription system.

“We are launching a new commercial feature that we plan to launch soon. The pilot includes developers of different categories of applications, sizes of organizations and regions to help test the upcoming improvement, which we believe will be great for both developers and users , and we “In the coming weeks there will be more details,” – said the spokesman.

If this change spreads more widely, App Store users will need to monitor their subscriptions more closely, as price increases will be easier to pass without the current express subscription system.

Apple will not provide more information about the pilot testing and has not offered information about the applications that are currently involved, or if this feature can be extended more widely to all developers.

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