April 6, 2022
Apple Myeongdong opens on Saturday, April 9, in South Korea
Apple collaborates with renowned artists in all genres for new Today at Apple sessions on Korean culture
seoul, south korea Today, Apple showcased Apple Myeongdong, a new retail store located in the heart of Seoul’s bustling and busiest shopping district. As Apple’s largest store in South Korea, this new space invites customers to learn about Apple’s latest products, get best-in-class support from highly qualified Apple professionals and attend Education at Apple sessions.
“We are excited to deepen our relationship with our Korean customers with the opening of this specialty store in Mendon,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Our incredible retail team is ready to welcome the local community, and we invite everyone to find endless inspiration by exploring Apple’s innovative products and services.”
Apple Myeongdong will be the stage for famous and new Korean artists who will host unique Today sessions at Apple dedicated to contemporary Korean culture. The store will debut the first in the history of K-pop Apple Today at the Apple Remix session with the supergroup K-pop SEVENTEEN. The new session, which will be launched in other Apple stores across Asia, will cover the band’s single “Darl + ing”, which will soon be released, which will appear on the eve of their full-length album, which debuts in May. Participants will learn more about the band’s creative process and demonstrate a new track using the iPad and GarageBand.
Apple is also collaborating with other artists to inspire today at Apple sessions dedicated to Korean art in all its forms:
- Art Lab: “Draw Spring Flower Greetings” with artist Nanan Kang
- Photo Lab: Capture the Colors of Seoul with Traveler Photographer Lee Chonbom
- Exclusive: in a conversation with Minha Kim, the star of the new drama Apple Original “Pachinka”
- Art Lab: “Create your own abstract world in AR” with artist VAKKI
Participants can register today at apple.com/kr/today/myeongdong.
A spacious two-level shop is located at the base of a brand new tower in the city center, occupying the entire width of the quarter and creating a grand facade to the street. Offering visitors a small haven from a noisy street, landscaped pocket gardens on either side of both corners of the store, and include sculptures created by Korean artists Jeho Lee and Wakki. The greenery flows into the space with shady groves of trees standing in the window. Apple Myeongdong also has the first installation of a double-height glass facade with horizontal support.
Once inside, customers can watch Apple’s latest products and services, including Apple TV +, following its recent launch in Korea. The new Apple Pickup special zone, the first of its kind in Asia, makes it even more convenient to pick up products ordered online. Visitors can move between floors by stairs, transparent through glass lifts, or through a stainless steel elevator.
On the second floor there is enough space to study and support from the store’s team of 220 people, which together speaks 11 languages and represents more than eight nationalities. Combining paper shades of incense of local origin, the boardroom offers an intimate setting where the store’s business team can offer advice and training to entrepreneurs, developers and other business clients. The forum with a large video wall in the center creates a gallery on a hill overlooking the city and serves as a home for Today at Apple sessions.
Apple has been operating in South Korea for more than 20 years, and the company’s constant investment and innovation supports hundreds of thousands of jobs across the country. Since the first opening of Apple Garosugil in 2018, Apple has welcomed millions of visitors to its stores and continues to provide opportunities for learning, creating and engaging. Apple opened its Apple Developer Academy with POSTECH in March this year, and earlier this week, apps were unveiled for Apple’s first-ever research and development accelerator.
Apple continues its strong commitment to customers in Korea by providing incredible experiences with products, software and services. With the launch of Apple TV + Apple introduced its first original series of Apple in Korean “Dr. Brain “, along with the new original series” Pachinko “, and earlier this year Apple collaborated with world-famous director Pak Chan Vuk on the film” Life is just a dream “on the iPhone.
The first visitors of the store are waiting for Saturday, April 9, at 10 am local time. Given the health and well-being of customers and team members Apple’s top priority, the store will implement comprehensive health measures, and a visit to Apple Myeongdong on the opening day will be by appointment only. Customers can visit apple.com/kr/myeongdong to choose the available time, and each non-transferable booking allows one person.
Apple revolutionized personal technology with the release of the Macintosh in 1984. Today, Apple is a world leader in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – provide a seamless experience on all Apple devices and enable people to enjoy breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. More than 100,000 Apple employees are committed to creating the best products on earth and making the world a better place than we thought.
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